Online shopping has increased by over 40% in the last two years according to Nielson’s Global Online Survey. That is over 875 million consumers which represents a huge opportunities for new businesses.

Paid Search or Pay-Per-Click (PPC) advertising is an effective and powerful marketing tool which allows your company to create online brand exposure to your target markets. Additionally, PPC gives you the ultimate control over your marketing budget while allowing you to capture the attention of the booming number of online consumers who are ready to spend money on your products and services. Obviously you need to be there but it’s like having an advert in your local newspaper and only paying for the prospects that read it!

ppc

Five reasons to consider Paid Advertising (PPC) are as follows:

  1. Targeted marketing – you don’t have time to waste pitching to consumers who may have no need for the products or services you provide or located outside your operating area.
  2. Instant traffic – acquiring inbound links and domain credibility to move up in the organic results can take a while. Paid search offers a quick ticket to immediate visibility, and can be especially helpful for new and small businesses facing competition with national chains and long‐established brands. Local Ads do sell!
  3. Marketing during the purchase phase – impulse shopping is currently a thing of the past since buyers are now thoroughly researching and performing price comparisons on even small purchases. With PPC marketing and custom landing pages, you can include specific messaging and resources that give consumers the information they need.
  4. Measured budgets – only spend what you can afford. As sales and your profits increase, you can adjust your PPC budget accordingly.
  5. Higher conversion rates – the number of sales and leads you will get per pound spent on PPC marketing exceeds the averages for traditional media like direct mail, telemarketing, TV and radio and it’s important to note that Newspaper, Trade Show, and Magazine advertising campaigns are extremely difficult to measure effectively.

Developing and maintaining a paid search campaign requires constant attention and analysis and while selecting a long list of keyword phrases and letting the costs accumulate may increase sales, this could be at a much higher cost than is necessary. By investing in PPC management services and targeting your advertising spend, your budget can stay the same while your sales increase and awareness of your brand builds a solid foundation for your company’s future. In tough economic times, the highly qualified, relevant traffic you need can be brought to your front door through PPC advertising.

Please contact us if you would like advice with regard to setting up your PPC campaign.